AshwellCare
Pixertise partnered with AshwellCare to deliver a full digital transformation that strengthened brand identity, improved online visibility and created a platform ready for long term growth. The project covered brand development, website design and build, media production, marketing guidance and ongoing technical support.
The aim was to present AshwellCare as a professional, trustworthy care provider while making information clear and accessible for families, carers and commissioners searching for reliable care services online.
Brand Refresh and Positioning
We developed a refined brand identity that reflects compassion, reliability and professionalism. The refreshed visual style introduces consistent colours, typography and messaging across all platforms so visitors instantly recognise AshwellCare and feel confident in their services.
The new branding now works effectively across website, print, social media and recruitment materials, supporting both client enquiries and staff recruitment.
Website Design and Development
We designed and built a completely new website focused on clarity, accessibility and SEO performance.
Key website improvements include:
- Clear service pages written for both families and professionals
- Structured navigation for quick access to important information
- Mobile friendly responsive design
- Optimised page speed and technical performance
- SEO ready structure for long term search visibility
- Accessible layout suitable for all age groups
The new site provides a welcoming user experience while also acting as a strong marketing and recruitment tool.
Deb Ashwell
Media Production and Content Creation
To create a genuine and human feel online presence, we worked alongside trusted partners to deliver high quality media content.
Filming
Produced in collaboration with Small Biz Digital Media to capture authentic footage that shows the people behind the care.
Marketing Guidance
Delivered with support from Keskidee Marketing to ensure messaging speaks clearly to families, service users and referral partners.
Photography
Professional photography was organised and directed to provide real imagery across the website and marketing materials, reinforcing trust and transparency.
Ongoing Digital Support
Following launch, Pixertise continues to support AshwellCare with ongoing digital management and technical services including:
- Email setup and management
- Domain and hosting management
- Search engine optimisation support
- Website updates and maintenance
- Performance monitoring
- Technical troubleshooting
- General digital consultancy
This ensures the website remains secure, up to date and visible in search engines while allowing the AshwellCare team to focus on delivering care services.
Outcome
AshwellCare now has a strong and professional digital presence that builds confidence with families and professionals alike. The combination of clear branding, engaging media and structured website content positions the organisation for growth, recruitment and improved enquiry conversion.
Pixertise continues to work closely with AshwellCare as a long term digital partner, supporting their ongoing development and online visibility. View the new AshwellCare website here.
