NuCool
Pixertise is pleased to share the launch of our latest website and marketing project with NuCool, a forward thinking air-conditioning and refrigeration specialist serving businesses across Worcestershire. The brief was to create a focused online presence that would present the company in a professional way, generate enquiries, and provide a strong foundation for long term digital marketing.
Custom one page sales website
We designed and built a bespoke one page sales funnel website using WordPress as the core platform. The structure was carefully planned to guide visitors through the key messages in a clear order, from understanding the NuCool service through to making direct contact. Every section was written with conversion in mind, using simple language, strong calls to action, and fast loading design to ensure an excellent user experience on desktop and mobile devices.
Branding and logo development
NuCool required a fresh visual identity to reflect the modern and reliable nature of the business. Pixertise created a new logo and supporting brand style, selecting colours and typography that communicate trust and technical expertise. The branding now provides consistency across the website, email communications, and future advertising campaigns.
Professional photography
To bring authenticity to the website, we carried out an on site photoshoot at a working NuCool location. Capturing real equipment and team members allows potential customers to see the authenticity and quality of the service. These images now form a core part of the website design and will be used across social media and advertising.
Introductory video production
Alongside photography, our team produced a one minute introductory video explaining who NuCool are and what they offer. Filmed on site and edited to match the new brand style, the video gives visitors a quick and engaging overview of the company. Video content is proven to increase trust and time spent on a website, making it a valuable addition to the sales funnel.
Email configuration
As part of the project we completed full email configuration for the business, ensuring reliable and professional communication with customers. This included setting up branded email accounts, secure delivery settings, and integration with the website contact forms so that every enquiry reaches the right people instantly.
Ongoing digital marketing
The website launch is only the first stage of the NuCool growth plan. Pixertise will continue to support the business with Facebook advertising, Google advertising, and continuous search engine optimisation. Regular improvements to content, performance tracking, and campaign management will help NuCool reach more customers and build a strong position in their market.
This project demonstrates the full range of services Pixertise can provide, from branding and media creation through to technical website development and long term marketing strategy. We look forward to helping NuCool grow online and achieve lasting success.
