What is Digital Marketing?
If you are wondering what digital marketing is, here’s the simple answer: it is how your business gets found, noticed, and trusted online. Think of it as the engine that keeps your website working for you, 24 hours a day, while you focus on running your business.
At Pixertise, we make digital marketing simple. There are no secrets or magic tricks, just proven strategies that help you reach more people, generate more leads, and grow your business. Different approaches work for different businesses, and the key is finding the right mix for you.
So, let’s break it down.
Why Digital Marketing Matters for Your Business
Your customers are online. Whether they are searching on Google, scrolling through social media, or checking their emails, you need to show up where they are. Digital marketing is about connecting with them in the right place at the right time, with the right message.
Done well, digital marketing can:
- Put your business in front of people actively searching for your services.
- Attract new audiences who may not know you yet.
- Keep you top of mind with your existing customers.
- Turn website visitors into real leads and paying clients.
The Core Services Pixertise Provides
We keep things clear, practical, and results focused. Here are the four pillars of digital marketing we offer to businesses like yours.
1. Search Engine Optimisation (SEO) – Organic and Technical SEO
If your website is not showing up on Google, your customers will not find you. SEO is about making sure your website is discoverable, relevant, and trusted by search engines.
At Pixertise, we:
- Fix the technical side of your website so search engines can crawl it properly.
- Create content that answers your customers’ questions and brings in traffic.
- Build sustainable visibility so you rank higher without relying only on ads.
2. Google Ads & PPC Campaigns – Target People Searching
Sometimes you cannot wait for organic SEO results. That’s where Google Ads and Pay-Per-Click (PPC) campaigns come in. This is about appearing at the top of search results when people are actively looking for what you offer.
We’ll help you:
- Target high-intent searchers who are ready to buy.
- Create ads that are clear, relevant, and click-worthy.
- Monitor and optimise your campaigns to maximise your return on spend.
3. Facebook & Meta Ads – Reach New Audiences
Want to get in front of people who may not be searching yet but are the right fit for your business? Social ads help you do just that.
With Pixertise you get:
- Ads crafted to your ideal customers.
- Targeting that reaches the right people based on interests, behaviour, and demographics.
- Campaigns that build awareness, engagement, and leads.
4. Email & Media Creation – Assets that Deliver
Once you’ve captured leads, you need to keep them engaged. That’s where content and email marketing come in.
We’ll support you with:
- Lead magnets, blogs, guides, and media that add value to your audience.
- Targeted email sequences that nurture leads into clients.
- Content that positions you as the go-to expert in your field.
How It All Works Together
Digital marketing is not about one channel working in isolation. The real power comes when everything is connected.
- SEO builds long-term visibility.
- Google Ads capture buyers right now.
- Facebook and Meta Ads expand your reach.
- Email and content keep people engaged until they are ready to take action.
By combining these strategies, your website becomes a true lead-generation machine.
Digital Marketing Made Simple
At Pixertise, we take the complexity out of digital marketing. We focus on what works for your business, your customers, and your goals. Whether you are a local business that wants to dominate your area or a national consultancy aiming to attract high-value clients, we build a strategy that fits.
Your business deserves to be seen. With Pixertise, digital marketing is simple, effective, and built to deliver results.
Our digital marketing services start from as little as £200 per month for a single pillar and scale up to £2,000+ per month, depending on the level of support your business needs. We take a holistic approach, meaning your budget is used across SEO, Google Ads, Meta Ads, and content to get you the most value. As a rule of thumb, a business’s digital marketing budget typically ranges from 5% to 15% of its annual revenue, with variations depending on industry, business size, and growth stage. For established businesses, 6-12% is a common range, while start-ups and smaller businesses might allocate 12-20%.
Sources
https://www.expertmarket.com/uk/digital-marketing/digital-marketing-cost
https://www.design-hero.com/business-tips/digital-marketing-budget/#:~:text=If%20you%20are%20an%20established,your%20total%20revenue%20to%20marketing.
