Branding, photography, copywriting and a custom website for a Malvern-based marquee and event hire specialist working across the UK.
APF Event Hire, are a leading marquee and event hire specialist serving clients across the UK from their base in Malvern, Worcestershire. This project brought together our expertise in branding, photography, copywriting, and website development to deliver a complete digital solution that reflects APF Event Hire’s professionalism, scale, and distinctive style.
Our goal was to create a platform that not only showcases their wide range of products and services but also positions them as a premium provider in the competitive events industry. The result is a custom-built, fully responsive website, supported by a fresh brand identity and professional photography, ensuring APF Event Hire stands out online and in print.
A strong brand identity is the foundation of any successful business, particularly in the events sector where presentation is everything. We worked closely with APF Event Hire to design a new logo and complete brand guidelines, including a unique brandmark, a refined colour palette, and a selection of fonts that convey quality and sophistication. This branding is applied consistently across all touchpoints, from the website to printed materials such as business cards and promotional postcards, ensuring a professional and cohesive look that builds recognition and trust.
Professional visuals play a crucial role in presenting APF Event Hire’s services to potential clients. We carried out a dedicated photography session to capture high-quality team photos and headshots, giving a personal, approachable face to the business. Alongside this, we produced product photography to showcase their hire range in detail, ensuring customers can see the quality of the furniture and event equipment on offer. These images are used throughout the website, in promotional materials, and across APF Event Hire’s social channels to maintain a consistent, premium visual identity.
We designed and developed a bespoke website from the ground up, incorporating over 20 pages of content and a distinctive visual style that reflects APF Event Hire’s brand values. The site includes an active latest events portfolio, allowing the business to share recent projects, client stories, and event highlights, supporting organic SEO growth by keeping content fresh and relevant.
A fully integrated e-commerce system enables customers to browse and hire furniture directly online, streamlining the booking process and enhancing the user experience. The site is SEO-ready, mobile optimised, and built for speed, ensuring excellent performance on any device. Ongoing website management includes hosting on a secure UK-based VPS, regular updates, and content support to keep APF Event Hire’s online presence at its best.
Services we provided APF Event Hire;
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