Modern WordPress Website Development for an Established Mortgage Advice Business in Worcester

At Pixertise, we enjoy taking established websites and evolving them into platforms that are faster, easier to manage and built to support future growth. That was exactly the goal when Advice Plain and Simple approached us to redevelop their existing website.

The previous website had been built in Webflow and, whilst it looked good visually, it had begun to limit the business. SEO functionality was restricted, marketing integrations were difficult to expand, booking appointments was less streamlined and the website lacked the flexibility needed as the company continued to grow.

Our solution was a complete migration to WordPress, providing a future proof website with significantly improved performance, search engine optimisation, analytics and customer experience, whilst retaining the trusted identity that existing customers already recognised.

A Familiar Brand with a More Welcoming Feel

One of the key objectives of the project was not to reinvent the brand.

Advice Plain and Simple has spent years building trust with clients, so we carefully evolved the existing design rather than replacing it completely. The website retains its established branding whilst introducing a cleaner, more welcoming appearance throughout.

We also reduced the reliance on generic stock photography, replacing many areas with imagery that better reflects the people behind the business. The result is a website that feels more personal, approachable and authentic whilst maintaining the professionalism expected from an experienced mortgage advice company.

WordPress Website with Greater Flexibility

The new website has been built on WordPress, giving the Advice Plain and Simple team complete flexibility to continue expanding the website as the business grows.

The project included the migration and redevelopment of more than 40 individual pages, ensuring existing content was retained whilst being improved for both usability and search engine optimisation.

We also created 15 dedicated adviser profile pages, allowing visitors to learn more about each member of the team and helping strengthen the personal connection between advisers and prospective clients.

Integrated Online Appointment Booking

Making it easy for customers to arrange appointments was a major priority.

We fully integrated FluentBooking throughout the website, allowing visitors to book meetings directly with advisers in just a few clicks.

The system includes 10 individual booking calendars, giving customers the flexibility to select the adviser or appointment type most appropriate for their needs without unnecessary administration.

The result is a smoother customer journey whilst reducing manual booking management for the Advice Plain and Simple team.

Complete SEO Foundation

A successful website is about far more than appearance.

From launch, the website was configured with a comprehensive SEO foundation designed to maximise future visibility within Google and AI powered search platforms.

Our work included:

• Complete metadata implementation across every page.
• SEO friendly page titles and meta descriptions.
• Structured on page optimisation.
• Image optimisation including descriptive filenames and alt text.
• SEO configuration for posts and future content.
• Fast loading page architecture.
• Clean internal linking structure.

This provides the business with a strong platform for long term organic growth.

Analytics and Conversion Tracking

Understanding how visitors interact with a website is essential for continuous improvement.

The redevelopment included a complete analytics implementation featuring:

• Google Analytics integration.
• Server side analytics tracking.
• Full conversion tracking.
• Measurement of enquiries and appointment bookings.
• Reliable marketing attribution for future campaigns.

This allows the Advice Plain and Simple team to make informed marketing decisions using accurate data.

Ongoing Website Management

Following launch, we continue to support the website with our managed hosting and maintenance services.

This includes:

• Weekly software updates.
• Automated website backups.
• Security monitoring.
• Performance optimisation.
• Ongoing technical support.

By proactively maintaining the website, the business can focus on supporting clients whilst we ensure the website remains secure, fast and reliable.

Exceptional Website Performance

Website speed is increasingly important for both user experience and search engine optimisation.

Following redevelopment, the website achieved outstanding Google Lighthouse scores:

• Performance: 99/100
• Accessibility: 100/100
• Best Practices: 100/100
• SEO: 100/100

These scores demonstrate the attention to detail throughout the build and provide visitors with an exceptionally fast, accessible and technically robust experience across desktop and mobile devices.

Helping Businesses Build Better Websites

This project demonstrates how a carefully planned website redevelopment can deliver far more than a visual refresh.

By migrating from Webflow to a highly optimised WordPress platform, Advice Plain and Simple now benefits from greater flexibility, stronger SEO foundations, integrated online appointment booking, advanced analytics and a website built to support future business growth.

If your current website is becoming restrictive or no longer supports your marketing objectives, Pixertise can help you create a faster, more flexible website that delivers measurable results.