BCOP: Website Redesign and SEO for an Older People’s Charity

Pixertise is proud to share our latest website project for BCOP (Broadening Choices for Older People). This project was a complete redesign and rebuild of their website, carried out from the ground up to deliver a modern, accessible, and user-friendly online presence. Alongside the website build, we also provided a professional photoshoot across four of BCOP’s locations, ensuring the imagery authentically represents their people and services.

It was a pleasure working with Mark and Adrian at Pixertise on this project. They understood my brief, came along to our sites to take photographs and get a real feel for our BCOP family and came up with this stunning, accessible and easy to use web design.

Gill Hutchinson

BCOP

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A Fresh Start for BCOP Online

The existing BCOP website no longer reflected the organisation’s scale, values, or the high standards of care they deliver. Pixertise was commissioned to design and develop a brand-new website that would:

• Clearly communicate BCOP’s mission and services
• Provide an intuitive user experience for families and individuals seeking information
• Enhance accessibility and navigation across devices
• Reflect the warmth and professionalism of BCOP through design and photography

Photography with Purpose

To bring the website to life, Pixertise organised a full photoshoot across four BCOP care homes. The photography captured staff, residents, and facilities in an authentic way, ensuring the imagery was welcoming, human, and true to BCOP’s ethos. These bespoke images now form a central part of the new design, helping website visitors immediately connect with the organisation.

Built from the Ground Up

The new website was rebuilt entirely from scratch, with a focus on:

• Modern Design: Clean layouts, improved branding, and a consistent visual identity
• Mobile Responsiveness: Optimised for seamless use across all devices
• Accessibility: Clear fonts, intuitive navigation, and compliance with web accessibility standards
• Scalability: A flexible structure that can grow with the organisation and adapt to future needs

Supporting a Vital Mission

BCOP has been supporting older people for over 75 years, and the new website ensures their story and services are communicated with clarity and professionalism. Families can now easily find the information they need, explore facilities, and understand the unique ethos of each care home.

Delivering More Than Just Design

This project demonstrates Pixertise’s holistic approach to digital solutions. By combining high-quality photography with thoughtful web design and development, we created a platform that is visually engaging, functional, and impactful.

You can visit the new website at BCOP.org.uk